Media and entertainment technology is being rebuilt from the ground up. Every stage of the content and data value chain — how content is created, distributed, discovered, consumed and monetised — is being transformed by AI, new platform models and shifting consumer behaviour.

We back pre-seed and seed founders building at each stage of this chain. Whether you are building generative AI tools for content creation, next-generation advertising platforms, creator economy infrastructure, AI-powered distribution and discovery, or new models for licensing and live experiences — if your product has a clear role on the content value chain, we want to hear from you.

Pitch to us at pitch@mercuri.vc