governance

We take a responsible, structured approach to fund management as a pre-seed and seed stage media technology investor — ensuring transparency, sustainability and high operational standards. Built on clear processes and industry best practices, this approach allows us to operate efficiently while supporting our UK portfolio companies in navigating responsible technology and governance.

Diversity and inclusion in UK media technology venture capital — Mercuri VC pre-seed and seed fund London

RESPONSIBLE
DATA & AI

We and our portfolio companies are committed to strong data policies and transparent, safe AI practices. As investors in generative AI, agentic AI and media technology companies, we provide guidance on responsible AI development, data governance and ethical technology practices while enabling innovation

Sustainability and environmental responsibility in media technology venture capital — Mercuri VC London

DIVERSITY & INCLUSION

We take an active role in ensuring our deal flow is diverse and representative of society. We seek out and support founders from all backgrounds across the UK media technology and AI ecosystem, believing that diversity leads to stronger businesses and better outcomes. 50% of our target deal flow is from female or ethnic minority founders

Responsible AI and data governance for media technology portfolio companies — Mercuri VC pre-seed and seed fund London

SUSTAINABILITY OBJECTIVES

We recognise the importance of sustainability in today's investment landscape and are committed to reducing our environmental impact as a fund. We take sustainability seriously across our operations and portfolio, and continue to develop our approach to climate and environmental responsibility

Governance and best practice for pre-seed and seed media technology startups — Mercuri VC board seats London

GOVERNANCE
& PRACTICE

We run a well-structured, forward-thinking fund and support our portfolio companies with governance best practices. Where appropriate, we take board seats and provide frameworks, templates and expertise to help pre-seed and seed stage media technology startups scale responsibly without added complexity

PARTNERSHIPS

  • We are a certified B Corp

  • We are a co-founder of Reframe Venture, which now has over 650 venture capital funds and limited partner members  

  • We are a signatory of Investing in Women Code

  • We are an Article 8 manager as set out under the SFDR guidelines

  • A copy of our Sustainability Related Disclosures are here