Sector Focus

the intersection of media,
entertainment and technology

At Mercuri, we invest at the intersection of media, entertainment and technology.

These industries are early adopters of frontier tech, from generative AI to immersive experiences and are now evolving faster than ever.

We back companies building transformative tools and business models that reshape how data and content is created, consumed and monetised, with impact that often extends far beyond media.

Our approach follows two key pathS

content &
data value chain

Start-ups directly operating within, and disrupting the content and data value chain

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Frontier
technologies

Start-ups building transformative technologies that reshape media and scale beyond it

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This dual approach allows us to back both sector-native innovators and foundational tech companies whose solutions originate in media but scale across industries