Sector Focus
the intersection of media,
entertainment and technology
At Mercuri, we invest at the intersection of media, entertainment and technology. These industries are early adopters of frontier tech, from generative AI to immersive experiences and are now evolving faster than ever."
"We back companies building transformative tools and business models that reshape how data and content is created, consumed and monetised, with impact that often extends far beyond media.
We define media technology broadly: any product or technology with a clear role on the content and data value chain — the infrastructure through which content and data is created, distributed, consumed and monetised.
At the creation stage, we back tools and platforms enabling the next generation of content — generative AI, NLP, computer vision, audio and speech synthesis, content generation, gaming and game engines, music technology, creator economy platforms, XR and immersive experiences, synthetic data, AI upskilling and developer tools. Think companies like OpenAI, Hugging Face, Stability AI, Synthesia, Canva, Figma, Colossyan, Runware and Epic Games.
At the distribution and discovery stage, we look for companies reshaping how content reaches audiences — search and GEO, next-generation advertising, retail media, MarTech, attention economy platforms, world models and vertical internet of agents. Think companies like Perplexity, Reddit, ByteDance, Instagram and Acast.
At the consumption stage, we back the future of work, collaboration, communication, EdTech, information services, data dashboards, enterprise decision making and AI upskilling tools. Think companies like Zoom, Slack, WhatsApp, Loom, Tableau, Hebbia, Granola and Speechify.
At the monetisation stage, we invest in AdTech, licensing, live experiences and immersive technology, retail and commerce optimisation, e-commerce, live shopping and retail media networks. Think companies like Hopin, Passionfroot and Pro Rata AI.
We also back foundational infrastructure that powers the value chain — AI inference compute, data moats, optimisation, embodied AI and web3 where it is content value chain relevant. Think companies like CoreWeave, Pinecone and Akkio.
Our approach follows two key pathS
content &
data value chain
Start-ups directly operating within, and disrupting the content and data value chain
full details here
Frontier
technologies
Start-ups building transformative technologies that reshape media and scale beyond it
full deTails here
This dual approach allows us to back both sector-native innovators and foundational tech companies whose solutions originate in media but scale across industries